Master in
Digital Marketing


Kerala #1 Digital Marketing Course by Intsace. Best for Students, Working Professionals & Business Owners. We will ensure that our content is providing you with up-to-date case studies and digital marketing best practice. As an agency, we work in this sector every single day, so we are packaging up all of our knowledge into an informative and engaging training course.


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Course Duration

4 Months

Lecture Timings (IST)

7am - 9pm

Students Per Batch

Only 20

LMS

Lifetime Access

Starting at ₹9,900

EMI Options

Highlights of CDMP Course

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Free Masterclass


Join our latest Masterclass and go deep into a powerful transformational idea with one of our Intsace teachers. Classes are free to attend and air for a limited time.


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Curriculum

Completing this course will enable you to lead high-performing digital marketing campaigns by honing your skills to plan, implement and optimise integrated strategies that are customised for your audiences.


Designed around 15 practical assignments, you will incrementally develop the advanced technical skills and strategic perspective needed to succeed in this fast-paced industry.

 

45 Modules • 240 hrs+ • 80% Practicals

1Evolution of Digital Marketing

Gain an in-depth understanding of the fundamentals of digital marketing.

✅ Marketing principles
✅ The marketing process
✅ Segmentation, targeting, positioning
✅ The influence of digital technology
✅ The digital consumer
✅The marketing mix

2Inbound & Social Media Marketing

This topic focuses on practical skills and techniques.

✅ The inbound methodology
✅ The buyer's journey
✅ Personas and customers
✅ The different marketing channels available
✅ Facebook, Twitter, LinkedIn and other social networks
✅ Engaging with audiences online
✅ Blogging
✅ Content marketing

3Building Your Business Website

✅ Domain & Hosting
✅ Understanding C-panel
✅ Installing WordPress
✅ Customizing Theme
✅ Building Home Page & Blog
✅ Customizing Menu
✅ Practice & Doubt Session

4Ecommerce Website Building

✅ You can select the ecommerce platform according to your needs. Our faculty will teach you the subjects accurately and help you to become talented.

5Search Engine Optimization (SEO)

A comprehensive overview of the evolution and key ranking factors of search engine optimization.

✅ How search engines work
✅ Ranking factors
✅ Algorithm updates
✅ How audiences use search engines
✅ On-page and off-page optimization
✅ Technical optimisation
✅ Tools for SEO
✅ Tracking and analysing success

6Digital Marketing Channels

Understanding digital marketing channels.

✅ Email marketing
✅ Email marketing measurement
✅ Paid advertising
✅ Pay-per-click (PPC) campaigns
✅ Search and display
✅ advertising
✅ Mobile marketing
✅ Responsive and mobile sites
✅ When do you need an app

7Analytics and Performance Management

This topic focuses on analytics and performance management.

✅ Data-driven insights
✅ The value of online analytics
✅ Analytics and strategy
✅ Setting goals and objectives
✅ Key performance indicators (KPIs)
✅ Google Analytics
✅ Other web analytics tools
✅ Tools for webmasters and administrators
✅ Practice & Doubt Session

8Social Media Advertising

Advertising on the main social networks.

✅ Setting goals
✅ Choosing the right platforms
✅ Targeting audiences
✅ Analysing social advertising
✅ Facebook & IG advertising options
✅ Twitter advertising options
✅ LinkedIn advertising options
✅ Other advertising options

9Digital Strategy and Practice

Gain an understanding of digital strategy and practice.

✅ Industry frameworks
✅ Situation analysis
✅ Objective setting
✅ Tactics and actions
✅ Planning and management
✅ Presenting your plan
✅ Working in-house and with agencies
✅ Setting up your own business

10Graphic Designing

✅ Graphic Designing For Business
✅ Design Fundamentals
✅ Designing Online Documents

11Video Marketing

✅ Video Marketing For Business
✅ Video Creation Strategy
✅ Importance of Video Marketing
✅ Types of Online Videos
✅ Building Explainer Video Scripts
✅ YouTube Marketing
✅ Customizing Youtube Channel
✅ Youtube Profile & Post Best Practices

12Design Mastery

✅ Adobe Ps
✅ Adobe Lr
✅ Adobe Ae
✅ Adobe Pr

13Internship


Download Syllabus.

2 Months Course with 20+ Modules. Digital Marketing Course to become Expert Digital Marketer. Sign in to download course details on your e-mail.


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Learn with experts.

Boost your credibility

and advance your knowledge, role and career.


We will ensure that our content is providing you with up-to-date case studies and digital marketing best practice. As an agency, we work in this sector every single day, so we are packaging up all of our knowledge into an informative and engaging training course.

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Skills Covered

Who should enroll for CDMP?

 

UP TO 15% OFF ON COURSES

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The Intsace Privilege

01

Flexible learning options

Concerned with providing learners with increased choice, convenience, and personalisation to suit the learner.


02

Industry Approved

For marketers looking to move onto a leadership role, become a digital marketing expert or to excel in the industry, Google's DU is the ideal certification.

03

Professional Certification

This programme will enable you to learn everything you need to know in digital to boost your digital career as a digital marketer.


108

Career services

We provide assistance in resume building, mock interviews, portfolio review and LinkedIn Profile Enhancement that helps you in your profession and land in a lucrative job.

Let’s Get Started

We value your privacy. We’ll never share your information with anyone else.

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EMI starts at ₹ 9,900(mo)

Course Price at


₹ 44,900


Daily Classes
Brand Projects
Dedicated career support
Graphic Design
Guaranteed Internship
Individual doubt-solving
Lifetime Access to LMS


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