Ecommerce SEO

Before making any changes to your website, we first do research to identify the words and phrases you need to include in your content. These are called keywords or keyphrases.

By using keyword research tools, asking your customers how they describe your products, or working with you to find the keywords you already know are successful, we'll find out how you should describe your store or products to rank highly in searches.

The next step in our process is to implement these high-value, relevant keywords onto your website.

Our ecommerce SEO experts use these keywords in several places, including:

• Homepage
• Page titles
• Meta descriptions
• Product descriptions
• Image alt text
• And more

This step is essential to an ecommerce SEO strategy. Without optimizing your website for these relevant keywords, it’s difficult for search engines — and even users — to see that your website is relevant to a search query.

Every page on your website needs optimization for search engines.

When it comes to ecommerce stores, it's hard to find anything more important to optimize than product pages. Product pages are extremely important because they are most likely to rank for very specific search phrases, also known as "long-tail keywords."

To ensure that your product pages earn a high ranking in search results, we'll make sure that each page has a title, as well as a paragraph or two of keyword-rich copy that describes the item. It’s also a good idea to include the model number (if there is one) so you show up in searches for that, too.

SEO for ecommerce sites also includes making your site user-friendly. You need an easy-to-navigate website, even if you carry a wide variety of products. We'll make sure that everything has appropriate sections or categories, and that there is a link to each top-level page from somewhere in your menu.

It's also essential that your navigation is easy-to-use and understand.

If not, you may find that users get confused and leave your site almost as soon as they arrive. Why stay if they can't find what they want? This quick departure — also called a "bounce" — can lead to a higher bounce rate.

High bounce rates tell search engines that your website isn’t as relevant for the search terms it’s ranking for — which is why a high bounce rate can lead to a drop in your rankings. That’s why web design, as well as the design of your landing pages, is an imperative feature of ecommerce SEO.

Since it's difficult to compete online, one of the best ways you can both add SEO value and draw in shoppers is to create original content for your ecommerce store. Content can come in the form of a blog, articles, press releases, and even ebooks.

A content marketing strategy serves two purposes: one, to give search engines even more content to crawl for keywords and phrases, and two, to tell your potential customers that you are knowledgeable and trustworthy.

The best part is content marketing can double your website’s conversion rates. Why? With unique and informational content, you’re offering value to users, whether by answering their questions or offering them guidance.