Gain an in-depth understanding of the fundamentals of digital marketing.

✅ Marketing principles
✅ The marketing process
✅ Segmentation, targeting, positioning
✅ The influence of digital technology
✅ The digital consumer
✅The marketing mix

This topic focuses on practical skills and techniques.

✅ The inbound methodology
✅ The buyer's journey
✅ Personas and customers
✅ The different marketing channels available
✅ Facebook, Twitter, LinkedIn and other social networks
✅ Engaging with audiences online
✅ Blogging
✅ Content marketing

✅ Domain & Hosting
✅ Understanding C-panel
✅ Installing WordPress
✅ Customizing Theme
✅ Building Home Page & Blog
✅ Customizing Menu
✅ Practice & Doubt Session

✅ You can select the ecommerce platform according to your needs. Our faculty will teach you the subjects accurately and help you to become talented.

A comprehensive overview of the evolution and key ranking factors of search engine optimization.

✅ How search engines work
✅ Ranking factors
✅ Algorithm updates
✅ How audiences use search engines
✅ On-page and off-page optimization
✅ Technical optimisation
✅ Tools for SEO
✅ Tracking and analysing success

Understanding digital marketing channels.

✅ Email marketing
✅ Email marketing measurement
✅ Paid advertising
✅ Pay-per-click (PPC) campaigns
✅ Search and display
✅ advertising
✅ Mobile marketing
✅ Responsive and mobile sites
✅ When do you need an app

This topic focuses on analytics and performance management.

✅ Data-driven insights
✅ The value of online analytics
✅ Analytics and strategy
✅ Setting goals and objectives
✅ Key performance indicators (KPIs)
✅ Google Analytics
✅ Other web analytics tools
✅ Tools for webmasters and administrators
✅ Practice & Doubt Session

Advertising on the main social networks.

✅ Setting goals
✅ Choosing the right platforms
✅ Targeting audiences
✅ Analysing social advertising
✅ Facebook & IG advertising options
✅ Twitter advertising options
✅ LinkedIn advertising options
✅ Other advertising options

Gain an understanding of digital strategy and practice.

✅ Industry frameworks
✅ Situation analysis
✅ Objective setting
✅ Tactics and actions
✅ Planning and management
✅ Presenting your plan
✅ Working in-house and with agencies
✅ Setting up your own business

✅ Graphic Designing For Business
✅ Design Fundamentals
✅ Designing Online Documents

✅ Video Marketing For Business
✅ Video Creation Strategy
✅ Importance of Video Marketing
✅ Types of Online Videos
✅ Building Explainer Video Scripts
✅ YouTube Marketing
✅ Customizing Youtube Channel
✅ Youtube Profile & Post Best Practices

✅ Adobe Ps
✅ Adobe Lr
✅ Adobe Ae
✅ Adobe Pr