You can also use email to get users to visit your storefront to make a purchase.

By telling your subscribers about in-store events and specials, you can encourage them to visit your physical store. Not only will this be a great way to interact with your customers face-to-face, but they’ll get a chance to physically see your products and potentially make a purchase.

If you don’t have a physical storefront, you can still use emails to get users to visit your website.

When you make it easy for subscribers to navigate from the email to your website, in the form of buttons and links throughout your emails, you’ll see more website traffic from your email campaign as well.

Website traffic is important because the more people that visit your website, the more your brand awareness increases, and the more likely you are to make conversions.

Email is also a great place to show your subscribers that they’re important to you. How do you do that? Personalization.

In fact, 74% of marketers say that target personalization increases customer engagement. This definitely makes sense, since when you personalize emails, you appeal to the subscriber’s personal interests based on previous purchases, pages they’ve visited, and more.

When you personalize an email, you can start by using the subscribers name instead of making it seem like a general, bulk email. When a user sees their name, they know that the email was meant specifically for them.

ROI is extremely important in a business aspect — it stands for return on investment and basically tells you how much profit you make for every dollar you spend in advertising, marketing, materials, or any other expenses.

One of the goals of any digital marketing strategy is to increase clicks to your website.

Whether it’s with a Facebook post, a button on your website, or a link on Yelp, you want to do everything you can to get people to visit your website.

If you’re looking for a digital strategy that drives conversions, email marketing is one of the best.

In fact, email marketing drives more conversions than any other channel, including both search engine marketing and social media marketing.

At the end of the day, conversions are what makes your business money, and conversions are one of the metrics that helps you decipher the health and well-being of your business. Without conversions, your business simply won’t stay afloat, and if you want to add an extra boost to your sales numbers, email marketing is a great way to do so.